Post-form script

WhatsApp qualification script generator

Generate a message flow to follow up with a lead, ask the right questions and protect your calendar.

Script settings

Sector or activityLead sourceRequested offerQualification criteriaTone

Generated script

WHATSAPP QUALIFICATION SCRIPT - FORMLYY

Message 1 - pick up the context
Hi, this is the Ads agency / B2B service team. You just made a request through Meta Ads form about free audit. Can I ask you 3 quick questions to check whether the next step is useful?

Question 1 - need
What is the main problem you are trying to solve right now?

Question 2 - context
To point you in the right direction, what is your current situation around need?

Question 3 - timing
Are you looking to move forward this week, this month, or are you still exploring?

Question 4 - business filter
Which criteria matter most for you: need, timing, budget, location, decision-maker?

If the lead is qualified
Thanks, that is clear. Based on your situation, the simplest next step is to book a short call and see whether we can help properly. Here is the link to choose a slot.

If the lead is warm but not ready
Thanks for the details. I will send you a useful resource and follow up later with a more specific question.

If the lead is not a fit
Thanks for your reply. At this stage, I do not think this is the best format for you. I would rather avoid sending you to an appointment that is not useful.

Recommended tone: direct and professional.

Note: the script should stay short. If you need 12 questions to qualify, the problem is not WhatsApp. It is your definition of a good lead.

WhatsApp generator

Why a WhatsApp script should qualify without tiring the prospect

The script is not there to make the brand talk more. It preserves the prospect’s intent, checks the criteria that change the next step, then passes the right context to sales.

The first message must mention the source

A lead replies more easily when they understand why you are writing. The source, request and promise should appear from the start.

Questions should change the decision

Each question should help qualify, route, follow up or remove the lead from the flow. Comfort questions can wait.

Formlyy automates the flow without losing context