Hugo
Sales.
More than five years in B2B sales. Hugo brings the sales method, qualification scenarios, and field intelligence that allow the agent to sell like a human.
The FORMLYY story
Three friends.
One observation.
One obsession.
We never wanted to replace salespeople. We wanted to give them their job back.
The observation
We never wanted to replace salespeople.
We wanted to give them their job back.
For years, Hugo worked in different sales environments. In every company, the same pattern kept coming back.
Salespeople were spending less and less time selling. Prospecting, audits, follow-ups, CRM updates, messages, and qualification work slowly took over the day.
At the end of the day, they had worked hard without really selling. The job they had chosen was becoming an administrative job.
Arthur, Jocelin and Hugo asked themselves a simple question: what if a salesperson could finally focus on what they do best, selling?
That is how Formlyy was born. Not as another piece of software, but as an AI-powered sales assistant.
Before Formlyy
The story started long before Formlyy
Before building a startup, Arthur, Jocelin and Hugo were already a team. They all grew up around Lyon and have known each other since childhood.
From kindergarten to high school, they shared the same instinct: building things. At 14, they were already launching their first projects. Some worked. Many failed. Every attempt taught them something.
In 2022, they created PIKT, an association designed to fund impact projects through companies. That experience taught them how to work together on an ambitious project.
That same dynamic now sits at the heart of Formlyy: three complementary profiles, one ambition, building a Sales Tech reference.
Building
Building AI means solving problems nobody sees.
Creating an intelligent sales agent is not a smooth ride. The team had to learn how to control AI models that can behave unpredictably.
They had to fix incoherent conversations, understand why an agent sometimes made the wrong decision, and work within the constraints of the WhatsApp Business API.
While others raised millions, they chose another path: bootstrapping. Building the product, creating the marketing, signing the first customers, and designing the processes themselves.
That pressure forced the team to learn fast. Today, Formlyy is a stable, high-performing sales agent designed for real-world conditions.
The team
Three skills. One mission.
Arthur
Product.
Product Engineer. Arthur designs the user experience, the product strategy, and the way Formlyy fits into each company sales funnel.
Jocelin
Engineering.
Software Engineer. Jocelin builds the infrastructure and develops a robust product capable of running a Formlyy Agent at scale.
Today
Formlyy automates what slows sales teams down.
The Formlyy Agent contacts qualified prospects, starts the conversation, answers objections, follows up at the right time, filters out weak-fit leads, books appointments, and updates the CRM in real time.
Sales teams get back to what they were hired for: selling.
Our ambition is simple: in a few years, it should feel unthinkable for a salesperson to spend the day chasing prospects or filling a CRM. Their time is worth more than that.
+85%
open rate
73%
response rate
45%
qualification rate
36%
meeting conversion