"It is really a tool that changes the game for lead services."
Virgile Bouali
Media buyer - Agence Growth
Agence GrowthFor a media buying agency, the topic never stops at CPL. A campaign can generate volume, fill a CRM and still create frustration if prospects are not picked up quickly, qualified properly or routed to the right sales conversation. The perceived quality of a lead is often decided after the form.
Campaigns generated leads, but part of their value disappeared after the form because of callback delays, lack of qualification or inconsistent sales follow-up on the client side.
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Challenge: handling leads before they cool down
Agence Growth works on accounts where acquisition already generates leads. The problem starts after the form: the prospect has just shown intent, but may wait several hours before being contacted. During that time, they forget why they clicked, their priority drops and the end client may conclude that "the leads are not qualified enough".
For an Ads agency, that situation is particularly unfair. The creative, audience and landing page can do their job, but perceived performance breaks down at the sales handoff. Without a post-form relay, the agency has to defend a CPL while the real question is elsewhere: is the lead handled at the right moment, with the right context, all the way to the appointment?
A new approach: WhatsApp as a sales relay
Formlyy allows Agence Growth to add an operational layer after campaigns. As soon as a lead comes from Meta, a landing page or a form, the Formlyy Agent starts a WhatsApp conversation. It captures intent, asks useful questions, filters weak requests and passes clearer prospects to sales teams.
That layer changes client conversations. The agency no longer brings only volume. It helps preserve lead value after the click. Across observed data, Growth has already equipped 3 clients with Formlyy, picked up 1,332 client leads and generated 498 appointments, while maintaining a 58.1% WhatsApp response rate, 43.2% qualification rate and 37.4% appointment rate in the latest month.
For Virgile, the value is immediate: the media buyer can connect acquisition and sales without relying only on the client sales discipline. Formlyy becomes an extension of the lead gen service: fewer sleeping leads, more useful conversations and more transparency on the real quality of requests.
The Agence Growth case illustrates an important shift for agencies: clients no longer only want to know how much a lead costs. They want to know what happens to that lead. Formlyy helps the agency answer with a simple mechanism: pick up faster, qualify better and hand off cleanly.
Agence Growth connects Formlyy after forms and landing pages to pick up every request on WhatsApp, qualify the need and pass cleaner context to sales teams.
Result: more continuity between acquisition and appointments
With 3 clients equipped, 1,332 leads handled and 498 appointments generated, the agency improves continuity between acquisition and sales, protects perceived lead quality and helps clients convert campaign requests faster.
