Qualified lead cost calculator
Calculate your cost per qualified lead, qualified conversation, attended appointment and signed customer from your Ads numbers.
Your assumptions
Funnel advice
Why you should calculate beyond CPL
A cheap lead can become expensive if it does not reply, does not qualify or never attends the appointment. This calculator helps you look at the full progression instead of the first comfortable number in the report.
Cost per qualified lead reveals traffic quality
Two campaigns can show the same CPL and produce opposite realities. Qualification rate shows whether the promise, page and form attract prospects sales can actually use.
Qualified conversations measure post-form follow-up
When a lead shares contact details, value depends on the follow-up. This is where Formlyy acts: WhatsApp lets you continue qualification without making the initial form longer.
Attended appointments connect marketing to revenue
A booked slot is not yet an opportunity. Cost per show-up helps teams defend sales quality instead of only showing lead volume.